Linda Yaccarino, NBCUniversal's veteran advertising sales leader, is in talks to become Twitter's CEO, a source familiar with the conversations tells Axios.
Why it matters: Yaccarino is considered one of the most formidable advertising sales leaders in the industry, and she would bring a level of professionalism and experience to Twitter's ad sales efforts that the company has lost since Musk took ownership.
Be smart: Musk has long preferred to focus on product and technology over marketing and client services. But with advertisers fleeing Twitter, he needs someone who's willing to take that responsibility off his hands.
Details: Musk and Yaccarino have been in talks about a partnership for a few weeks, sources tell Axios.
The big picture: Yaccarino has been at NBCU in various advertising leadership roles for well over a decade, and she currently serves as Chairman of global advertising and partnerships.
Bottom line: Musk doesn't like to spend his time wooing marketers and brands, but has been forced to do so in the past few months as Twitter's advertisers have been fleeing.
What to watch: Yaccarino is expected to lead NBCU's annual upfront presentation to advertisers in New York City next Monday.
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