Why this photo of Justin Bieber went viral

IT was just too good to be true.

Last week, a photo of Justin Bieber eating a burrito sideways went viral after it was posted on Reddit.

Sparking outrage over the singer’s eating habits, the photo was soon picked up by countless media outlets including BBC News, USA Today and Vanity Fair.

does....justin bieber not know how... burritos work ? pic.twitter.com/WWKP2ttARe

— Ryan Bassil (@ryanbassil) October 25, 2018

But there was just one catch — that isn’t Bieber.

YouTubers Yes Theory have confessed up to staging the photo, flying Bieber lookalike Brad Soussa to Los Angeles to shoot the fake picture.

But the prank didn’t stop there, with a video posted on Sunday detailing how Yes Theory emailed the picture to countless news outlets and posted it on Reddit where it went viral.

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