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Why this photo of Justin Bieber went viral

TURNS out this photo of Justin Bieber eating a burrito sideways was just too good to be true — but the real story is stranger than fiction.
Screen Shot / bradsousaa • Follow Venice Boardwalk, CA

Screen Shot / bradsousaa • Follow Venice Boardwalk, CA

IT was just too good to be true.

Last week, a photo of Justin Bieber eating a burrito sideways went viral after it was posted on Reddit.

Sparking outrage over the singer’s eating habits, the photo was soon picked up by countless media outlets including BBC News, USA Today and Vanity Fair.

But there was just one catch — that isn’t Bieber.

YouTubers Yes Theory have confessed up to staging the photo, flying Bieber lookalike Brad Soussa to Los Angeles to shoot the fake picture.

But the prank didn’t stop there, with a video posted on Sunday detailing how Yes Theory emailed the picture to countless news outlets and posted it on Reddit where it went viral.

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Source: News Corp Australia Network:

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