Justin Bieber

Justin Bieber releases surprise new album Swag

Author: Kevin Maimann · CBC News Source: CBC News:
July 11, 2025 at 11:24
Justin Bieber, pictured at the 2021 Met Gala, took to Instagram on Thursday to tease a new album, which was released on Friday. (Mario Anzuoni/Reuters)
Justin Bieber, pictured at the 2021 Met Gala, took to Instagram on Thursday to tease a new album, which was released on Friday. (Mario Anzuoni/Reuters)

Release comes after Canadian pop star posted several images of billboards on Instagram Thursday


A new Justin Bieber album is on the way. 

The Canadian pop star released his seventh studio album, Swag, on Friday, after teasing the release by posting several posters of billboards in various cities on his Instagram the day before.

The posts came after an article from The Hollywood Reporter saying Bieber would drop his album through Def Jam, a subsidiary of Universal Music Group. It is his first in four years. 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Justin Bieber (@lilbieber)

 

Bieber was signed to a record deal at age 14 and became one of the best-selling pop musicians of this century, with a string of hits dating back to 2009, including songs like Baby, Sorry and Peaches.

All six of his albums have topped the Canadian charts, including his most recent, 2021's Justice.

But fans have been concerned about the 31-year-old in recent years.

He sold the rights to his catalogue of music in 2022, cancelled a tour due to health concerns in 2023 and parted ways with his management team last year.

In March, he wrote on Instagram about imposter syndrome and "feeling unworthy" of success. 

In recent days, he's been fending off fan speculation about problems in his marriage to model Hailey Bieber, with whom he announced the birth of their first child, Jack Blues Bieber, last August. 

One of the billboards posted Thursday appeared to show an image of the singer, shirtless in the foreground, with Hailey holding Jack behind him on a black backdrop.

The track list on the images includes All I Can Take, Daisies, Yukon, Go Baby, Things You Do, Butterflies, Way It Is, First Place, Soulful, Walking Away, Glory Voice Memo, Devotion, Dadz Love, Therapy Session, Sweet Spot, 405, Swag, Zuma House, Too Long and Forgiveness. 

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