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5 year oldAdidas made headlines earlier this week when it announced that it had signed Beyoncé to a "multi-layered" endorsement deal that promises signature sneakers and a relaunch of the worldwide pop superstar's Ivy Park clothing line. Inking one of the biggest celebrities in the world is no small feat. As one could assume, Adidas was not the only footwear brand trying to work with Bey either.
New reports from ESPN's Nick DePaula claim that Beyoncé was also receiving offers from Jordan Brand, Under Armour, and Reebok. DePaula claims that she walked out of a meeting with the latter brand, which ironically enough is a subsidiary of Adidas, due to its lack of diversity and representation.
"She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she took a step back and said, 'Is this the team that will be working on my product,' and somebody said, 'Yes,' and she said, 'Nobody in this room reflects my background, my skin color, where I'm from, and what I want to do.' So, she took a step back and left," DePaula said during a recent appearance on ESPN's NBA program The Jump.
ESPN Writer @NickDePaula reveals Beyoncé walked out of a meeting w/ @Reebok after she highlighted the pitch team's lack of diversity & non-existent representation of her background and skin color. ?
— BEYONCÉ LEGION (@BeyLegion) April 5, 2019
He also talks about Bey getting offers from Jordan (@Jumpman23) & @UnderArmour. pic.twitter.com/J2P3cvGw6I
Reebok has denied the claims that Beyoncé walking out of its meeting are truthful. "The report that Beyoncé walked out of a meeting with Reebok due to lack of diversity is categorically false. Our discussions with Beyoncé and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact," said a Reebok spokesperson via a written statement.
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