TikTok, a pioneer in short, vertical videos, now wants horizontal ones

TikTok is offering incentives to content creators to post long, horizontal videos.

The platform began sending alerts to a select group of creators in recent weeks, telling them that posts over a minute long in landscape — horizontal — mode would receive increased views. Qualified videos will receive boosted views within 72 hours of posting.

The message sent to creators detailed that the video’s width must be larger than its height. To be eligible, videos must be original content, cannot be ads or from governments or political accounts, and must follow community guidelines.

As of today, TikTok is incentivizing users to post horizontal videos that are over one minute in length

Sorry bout the shitty screenshot quality. The notification was only shared with a subset of users pic.twitter.com/7dKkXtOPAB

— Jules Terpak (@julesterpak) January 24, 2024