This article is more than

    1 year old
    Twitter

    Threads app engagement drops off a week after launch

    Author: Editors Desk Source: Axios
    July 15, 2023 at 07:57
    Illustration: Shoshana Gordon/Axios
    Illustration: Shoshana Gordon/Axios

    The newness of Threads has worn off, according to estimates of user data.


     

    By the numbers: Daily active users were down about 20% on Tuesday and Wednesday this week from Saturday, marketing data firm Sensor Tower says.

    • Time spent has fallen from 20 minutes to 10 minutes.
    • Separate data from Similarweb revealed similar patterns — a more than 25% drop in daily active users between July 7 and Monday among Android phone users.

    What they're saying: Twitter competitor Threads "will need a more compelling value proposition than simply 'Twitter, but without Elon Musk,'"Anthony Bartolacci, managing director at marketing data firm Sensor Tower, tells CNBC.

    Read More (... )

    Keywords
    Twitter Threads

    Related Story

    Musk’s X caves in to Brazil
    Musk’s X caves in to Brazil

    23/09/2024

    Advertisers plan to withdraw from X in record numbers
    Advertisers plan to withdraw from X in record numbers

    05/09/2024

    Brazil’s Supreme Court Upholds X Ban
    Brazil’s Supreme Court Upholds X Ban

    02/09/2024

    ‘Dead’: Nation prepares to switch off X
    ‘Dead’: Nation prepares to switch off X

    30/08/2024

    Read more...

    Newer articles

    In case you missed it
    Denzel’s ‘full-on’ gay scene got cut

    Denzel’s ‘full-on’ gay scene got cut

    <p>Hollywood legend Denzel Washington has revealed that some of the more risque scenes he filmed for Gladitator II didn&rsquo;t make the final cut.</p>

    We are using cookies to give you the best experience on our website. By continuing to browse, you are agreeing to our Cookie Policy.
    You did not use the site, Click here to remain logged. Timeout: 60 second