This article is more than
2 year oldThe newness of Threads has worn off, according to estimates of user data.
By the numbers: Daily active users were down about 20% on Tuesday and Wednesday this week from Saturday, marketing data firm Sensor Tower says.
What they're saying: Twitter competitor Threads "will need a more compelling value proposition than simply 'Twitter, but without Elon Musk,'"Anthony Bartolacci, managing director at marketing data firm Sensor Tower, tells CNBC.
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