This article is more than
2 year old
Twitter
Threads app engagement drops off a week after launch
July 15, 2023 at 07:57
The newness of Threads has worn off, according to estimates of user data.
By the numbers: Daily active users were down about 20% on Tuesday and Wednesday this week from Saturday, marketing data firm Sensor Tower says.
- Time spent has fallen from 20 minutes to 10 minutes.
- Separate data from Similarweb revealed similar patterns — a more than 25% drop in daily active users between July 7 and Monday among Android phone users.
What they're saying: Twitter competitor Threads "will need a more compelling value proposition than simply 'Twitter, but without Elon Musk,'"Anthony Bartolacci, managing director at marketing data firm Sensor Tower, tells CNBC.
Keywords
Newer articles
In case you missed it
<p>Grok, the chatbot developed by Elon Musk’s artificial intelligence startup xAI and integrated into his platform X, was temporarily suspended from the platform on Monday...
Trump warns Russia of 'severe consequences' if Putin doesn't agree to stop war
Taylor Swift enters her showgirl era
Air Canada to begin cancelling flights ahead of potential strike
Zelenskyy makes last-ditch push for trilateral talks ahead of Trump-Putin summit
What Putin really wants from Trump
Trump to seek 'long-term' extension of federal control of DC police
Newsom Trolls ‘TACO Trump’ With a Truth Social-Style All-Caps Rant After Missed Ultimatum Deadline
Appeals court allows Trump to continue ending foreign aid grants
Taylor Swift becomes tearful as she speaks about getting her masters back