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Meta’s Facebook Escalates TikTok Rivalry, Launches Reels Globally
February 22, 2022 at 18:57
Social-media giant, facing a number of business challenges, also introduces many new features for advertisers
Meta Platforms Inc. ramped up its counterattack against TikTok by launching its short-video product Reels for all global Facebook users on Tuesday and introducing many new features for advertisers.
In one of a number of business challenges facing the social-media giant, Meta is in the midst of an intensifying battle with TikTok, which was the most-downloaded app of 2021 and overtook Instagram in popularity among coveted young users.
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