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7 year oldJUST when you thought The Emoji Movie was a step too far, Apple has released a short film teaming Dwayne ‘The Rock’ Johnson with its virtual assistant, Siri.
And the world’s richest technology company spared no expense on Siri’s Hollywood debut, packing trips to Italy, Japan, and the Moon into her featurette.
Apple released the comedic, if slightly bizarre, short film on YouTube and the front of its US website this afternoon, but Johnson foreshadowed its arrival, calling Rock & Siri “the biggest, coolest, sexiest, funnest movie ever”.
The following three-minute adventure follows The Rock’s efforts to clear his ‘life goals’ list, including launching a fashion line, painting the Sistine Chapel, sort of hijacking a plane, and taking selfies in space, while asking Siri for help.
It even features a brief cameo by Johnson’s beautifully cringe-worthy bumbag photofrom 1996.
Apple’s Siri star vehicle arrives five months before the anticipated launch of its smart home speaker, HomePod, that will put the voice assistant in the lounge room.
READ MORE: Experts warn Apple HomePod may record your details
But Apple could face an uphill battle in the market, with Amazon and Google having already launched artificially intelligent speakers, including the Google Home speaker that arrived in Australia last week.
Time will tell if Johnson’s charm offensive is enough to convince smart home fans to wait for HomePod’s arrival.
11/12/2024
10/09/2024
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