Get Ready For The Amazon Streaming Music Disruption

Author: Forbes Magazine

June 9, 2016 at 16:06

Amazon’s already a major, but low-profile, mover and shaker in the industry, with reportedly somewhe-re between 75 million and 90 million yearly subscribers

With the battle over streaming music leadership raging on between Spotify, Apple Music and YouTube, there’s one major company that’s been lying silently in the weeds waiting for the right time to pounce on an industry increasingly ripe for the picking. Don’t look now, but it may be Amazon that may soon be the one causing the disruption in the music business, and not the other popular contenders. Amazon’s already a major, but low-profile, mover and shaker in the industry, with reportedly somewhe-re between 75 million and 90 million yearly subscribers (the company doesn’t release such information, so this is just informed speculation) to its Prime service, and although most of that centers around 2 day merchandise shipping and video delivery, the different types of offerings coming f-rom the Prime Music portion of its service have been growing by the month. This slow roll-out is happening at a controlled pace, but you get the feeling that the company is learning what works best with each move while not intentionally making a lot of waves as it positions itself to enter the online streaming market full-force. ...