IMDB

October 01, 2018
October 01, 2018
Tech

Amazon's IMDB will announce this week a new free video service to compete for TV ad dollars

  • Amazon is expected to announce a free, ad-supported video service on Fire TV which will feature libraries of past TV shows and movies, five people who have had talks with the company told CNBC.
  • The offering, which is similar to The Roku Channel and Hulu, will let advertisers use Amazon's first-party data and third-party consumer information to target advertising.
Brent Lewis | Getty Images Jeff Bezos, founder and CEO of Amazon
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