Musk has been talking a good game about wanting to build new things on top of the old Twitter.

One little letter, so much baggage.

One of the most recognisable logos on the web, the tweeting blue bird, is no more. Will the black and white X replacing it prove to be a masterstroke or a branding disaster?

In changing Twitter’s blue logo, owner Elon Musk is trading a bird in the hand for the promise of a wide-ranging “everything app" analysts say may never materialize

Its ability to draw advertising support is, as yet, unproven

Latest controversial change involves billionaire saying an ‘interim X’ design will replace the distinctive pale-blue bird

Twitter's website says its logo, depicting a blue bird, is "our most recognizable asset."

Latest sign that aggressive cost-cutting measures since Musk acquired Twitter are not enough to get cash flow positive

Mark Zuckerberg’s rival social network is first serious threat to Twitter since Elon Musk takeover

Ten million users signed up for Meta's newly-launched Threads app in its first seven hours, the company's chief Mark Zuckerberg says.

The new threat comes as Elon Musk’s company offered further explanation for its controversial cap on how many tweets users can see.

Elon Musk says move is temporary and targets ‘extreme levels of data scraping & system manipulation’ by other companies

In another utterly bizarre turn of events, Elon Musk has thrown down the glove for a cage fight in Las Vegas against Mark Zuckerberg.

A seemingly neutral term will be considered a “slur” on Twitter according to Elon Musk, whose move has sparked controversy.

New CEO Linda Yaccarino and Musk had in an investor presentation on Thursday laid out Twitter's plans to focus on video, creator and commerce partnerships.

<p>Musk announced her arrival before she had a contract. They haven’t formally agreed on a budget or headcount. And Linda Yaccarino hasn’t even gotten to the hard part yet.</p>
 

Yaccarino is chairman of global advertising and partnerships at NBCUniversal, where she oversees 2,000 workers on a team that has generated more than $100 billion in ad sales, according to her profile on the company’s website. 

NBCUniversal announced her departure Friday morning. She could start her new role within weeks, according to two people familiar with the matter.

Musk and Yaccarino have been in talks about a partnership for a few weeks, sources tell Axios. 

Elon Musk says that he has found a new chief executive to lead Twitter.