BuzzFeed, along with other digital-media players, has struggled to make ends meet as it tries to expand its business.

The 100 employees will largely be drawn from advertising sales and business operations

But many media outlets and analysts joined Trump in denouncing the decision by BuzzFeed.

Indeed, Variety notes in the feature that “[Zucker] displays a framed tweet by Donald Trump complimenting CNN, written many months ago.”

The BuzzFeed news website has pulled out of an advertising deal with the Republican Party in the US, saying its presumptive presidential nominee Donald Trump is "hazardous to health".