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Last week in Power On: Apple’s sales strategy for the Vision Pro shows that it won’t be a growth engine anytime soon.

The tracking service for AirTags and more can cause false-alarm panic, but some settings can help

However, TMZ claims Steve Wozniak’s condition is far less serious, having been taken to hospital with vertigo

Company introduces M3 lineup with 3-nanometer technology at unusual evening event

Every iPhone has a secret indicator of battery health. So why did our columnist’s iPhone 14 Pro battery deplete so much in a year?

The iPhone maker is the latest company to raise prices on streaming services.

Chock full of new features this is “the best Apple Watch” thanks to its superior screen and seriously better battery life.

A little button that you can program to do virtually anything you want unlocks a lot of possibilities for the computer that’s with you the most often.

We break down exactly how to figure out if it’s time for a new Apple Watch

Billionaire’s ambitions for his social-media company run up against Apple

The company set out to design a silicon chip that would allow it to cut ties with Qualcomm, a longtime supplier and bitter foe.

Live voicemail, FaceTime messages, new call screens—Apple wants you to reach out and call someone. Also coming: improved autocorrect and custom stickers.

Tap-to-pay makes spending money fun, easy, and virtually invisible.

Trade-in offers from AT&T, T-Mobile and Verizon also come with trade-offs.

The company told CNN that iPhone users can recycle their old Lightning chargers via its in-store recycling program.

Apple has launched a game-changing new feature and ditched a staple of the iPhone at its big annual shindig — and there was even a mention of Australia.

Apple was a pioneer in using planes to haul consumer electronics from factories in China to destinations around the world, helping reduce the inventory it needs to hold and boosting its profits.

iPhone 15 starts at $799, iPhone 15 Plus starts at $899. Available September 22.

It’ll be one of the big announcements at this week’s glitzy annual Apple event – but the tech giant said it was “forced” to do it.