The comments, which might be criticised if they came from an infant, let alone the boss of a global football organisation, included: “You have the power to convince us men what we have to do and what we don’t have to do.
“With men, with FIFA, you will find open doors. Just push the doors. They are open.”
Bronze’s move was widely supported on social media.
Perhaps the most alarming incident occurred with the Spanish team as they were celebrating their triumph.
There have been immediate and widespread calls for Spanish football federation president Luis Robales to step down after he kissed Spain midfielder Jenni Hermoso during the presentation.
Vision of Rubiales grabbing the back of Hermoso’s head and kissing her on the lips during the post-match trophy ceremonies has sparked outrage.
He was also seen lifting the 33-year-old off her feet during a bear hug.
“I didn’t like it,” Hermoso said on an Instagram live stream after the game, although she was smiling as she spoke.
Luis Rubiales kissing Jenni Hermoso was not an isolated incident after full-time. As the Spanish players celebrated on the pitch, Rubiales was pictured kissing match-winner Olga Carmona. Attempts to normalise this behaviour from the head of the FA is deeply unsettling. pic.twitter.com/AgvaoKC4vM