Netflix Experiments With Fitness Content in Latest Push for Subscriber Engagement

Netflix will begin offering fitness content from Nike this week as part of the streamer’s latest efforts to attract subscribers and keep existing members engaged.

Beginning Dec. 30, timed right as users may be kicking off their New Year’s fitness resolutions, Netflix subscribers will have access to 90 workout videos — totaling 30 hours — from Nike Training Club, the fitness brand’s app that offers workout videos led by Nike trainers. The workouts, most of which require zero or minimal equipment, will be available across all of Netflix’s subscription plans and will be offered in 10 languages.

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