The lingerie chain is revamping its televised fashion show in an effort to dig out of a deep sales hole
Victoria’s Secret & Co. has been seeking penance with shoppers after a backlash to its sexy imagery, with an oft-changing cast of executives pledging to reimagine the retailer’s merchandise and marketing. So far, it has little to show for its efforts.
The business has lost about $1.8 billion in sales since 2018 and revenue for its last full fiscal year fell 6.5%, with net income down nearly half. Shares reached an all-time low in September, down 78% from 2021.
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