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    Victoria's Secret

    Victoria’s Secret Is Bringing Back Its Fashion Show After a $1.8 Billion Slump

    Author: Editors Desk Source: Bloomberg
    September 26, 2023 at 13:39
    Two and a half years since Les Wexner’s departure, Victoria’s Secret stores still look essentially the same as they did under his leadership.Photographer: Stephanie Keith/Bloomberg
    Two and a half years since Les Wexner’s departure, Victoria’s Secret stores still look essentially the same as they did under his leadership.Photographer: Stephanie Keith/Bloomberg
    The lingerie chain is revamping its televised fashion show in an effort to dig out of a deep sales hole

    Victoria’s Secret & Co. has been seeking penance with shoppers after a backlash to its sexy imagery, with an oft-changing cast of executives pledging to reimagine the retailer’s merchandise and marketing. So far, it has little to show for its efforts.

    The business has lost about $1.8 billion in sales since 2018 and revenue for its last full fiscal year fell 6.5%, with net income down nearly half. Shares reached an all-time low in September, down 78% from 2021.

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