Shooting your mouth off: Rapper blasts himself in face for publicity (GRAPHIC VIDEO)

Blood can be seen pouring from his face and mouth but Knight doesn’t seem too upset, instead laughing in the car in which he’s a passenger, as he spits out blood.

Knight dismisses the incident as “really nothing,” saying he has already been “shot a couple times before and this was like a 4 out of 10 on the pain scale after the initial impact.”

The video appears to be a publicity stunt by the rapper who boasts that he would answer questions regarding his “books, art gallery, and mediocre rap/ rock videos.”

When he’s not shooting himself in the face Knight is also an author going under the name Emperor Kasper Knight. His rap songs include Stone Cold Stunna in which he claims to be “Rich baller, I am rare, fresh like a polar bear.”

Comments online questioned the authenticity of Knight’s video asking “why didn't the bullet go through the other side of his mouth?”

One user claimed the type of ammunition used wasn’t a super projectile so probably ended up in his stomach. Knight later posted a video showing the wound left by the bullet on his cheek and inside his mouth.

A lot of comments on the video have called Knight “dumb” asking “what is wrong with you?”

“They should make a movie called ‘Dumb and Dumbest’ and use this guy,” said one user.