Trump says all Canada trade talks ‘terminated’ over ad criticising tariffs

Joanna Partridge

Donald Trump has announced an immediate end to “all trade negotiations” with Canada over a television advert opposing US tariffs that quoted the former president Ronald Reagan.

The advert, which was paid for by the government of the Canadian province of Ontario, uses excerpts of a 1987 speech where Reagan says “trade barriers hurt every American worker”.

Trump posted on his Truth Social platform that Canada had “fraudulently” used the advert, which he called “FAKE”, to interfere with the US supreme court decision on the legality of the levies. “Based on their egregious behavior, ALL TRADE NEGOTIATIONS WITH CANADA ARE HEREBY TERMINATED,” he wrote.

The US originally imposed a 25% tariff on imports of Canadian goods including timber, steel, aluminium and cars in the spring, prompting retaliatory action from Ottawa. The rate was raised to 35% by Trump in August.

Ontario has been particularly badly hit by the escalating trade war, and the province’s premier, Doug Ford, has been one of the most vocal critics of the US border taxes.

Ford launched the province’s new advertising campaign featuring Reagan’s comments earlier in October. He said at the time in a post on Instagram: “Using every tool we have, we’ll never stop making the case against American tariffs on Canada. The way to prosperity is by working together.”

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Doug Ford (@fordnationdougford)

The minute-long clip, aimed at a US audience, features excerpts from a presidential address to the nation by Reagan, played over images of workers and families, the New York stock exchange, as well as cargo ships and cranes flying US and Canadian flags.

The April 1987 speech was given before a US visit to the US by the prime minister of Japan at a time of trade tensions between the two countries and shortly after Reagan had levied import duties on some Japanese products.

In the excerpt, Reagan says: “When someone says: ‘Let’s impose tariffs on foreign imports,’ it looks like they’re doing the patriotic thing by protecting American products and jobs. And sometimes, for a short while it works, but only for a short time.

“But over the long run, such trade barriers hurt every American worker and consumer.”

The Ronald Reagan Presidential Foundation & Institute, a non-profit organisation that works to advance his legacy and principles, wrote in a post on X that Ontario did not seek or receive permission to include the clips.

The foundation said in a statement that the advert “misrepresents” Reagan’s comments and said it was “reviewing its legal options”. Trump cited the foundation’s comments in his Truth Social post cancelling talks.

Canada’s prime minister, Mark Carney, has said he was “disappointed” by Trump’s decision to raise the level of tariffs in August. The two leaders met earlier this month in an attempt to ease tensions over trade, and to prepare for a review of the US-Mexico-Canada agreement, a trade deal Trump negotiated in his first term but has since soured on.

More than three-quarters of Canadian exports go to the US, and almost C$3.6bn (£1.9bn) worth of goods and services cross the border daily.