This article is more than
5 year old
The Walt Disney Company
How Bob Iger Unified Disney’s New Magic Kingdom
February 29, 2020 at 03:54
The ex-chief executive of Walt Disney Co. cast himself in the role of a brand manager as he amassed a stable of beloved characters ranging from Princess Leia to Bart Simpson
ANAHEIM, Calif.—Walking the grounds of the new Star Wars: Galaxy’s Edge attraction at Disneyland last summer, Robert Iger summed up his role at Walt Disney Co.
“I’m a brand manager,” Mr. Iger said.
It was a self-effacing way for the chief executive of the world’s largest media company to describe himself. Mr. Iger said it as he walked through...
Keywords
Newer articles
Advertisement
In case you missed it
<p> Artistic director collects award at Paris fashion week while rumour mill suggests Gucci, Burberry or Margiela move</p>
Eric Adams’s Totally Predictable MAGA Turn
US suspends aid to Ukraine – Politico
The Unchecked Authority of Trump’s Immigration Orders
Israeli hostages freed by Hamas
It’s the 80th anniversary of the liberation of Auschwitz. Photos from that day
Donald Trump fires at least 17 independent federal inspectors
Trump drops announcement on TikTok’s fate and America’s digital future
DeepSeek AI chatbot bursts onto the scene—is the US losing its tech edge to China?
Hezbollah is not defeated and is re-emerging in Lebanon - analysis