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Devil Wears Prada 2 to Spider-Man 4: is the Hollywood hype machine starting too early?
Campaigns kick off for films a year away, with suit reveals, cast announcements and early ticketing causing fatigue
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How Gwyneth Paltrow became a divisive, defiant icon
Her larger-than-life persona has led to both admiration and criticism. The author of new book Gwyneth: The Biography, tells the BBC what fascinates her about the star.
By Cat Woods