New iPhone 13, Mini and Pro vs. Previous Models: Comparing Apple’s Full Lineup

Once upon a time, in the year 2007, there was one iPhone introduced by one man.

Today, four new iPhone 13s were introduced by a handful of men and women. Add at least four different color options and three different storage options for each of them, plus the four older models Apple AAPL -0.61% is keeping around, and you have about (let me carry the one…) a gazillion iPhones to choose from!

OK, I exaggerate, but at a prerecorded news presentation Tuesday, Apple announced four new iPhone 13 models and kept another four layover models on its shelves. As I’ve explained in years past, this is Apple’s good-better-best strategy, which it brought to most of its product lines, including the new Apple Watches. (My colleague Nicole has those covered here.)

Business-wise, this makes a lot of sense for Apple. It can get more people in at the lower prices and then start steering them toward pricier models. Consumer-wise, it requires us all to have a degree in iPhoneology. You know, the study of the iPhone phylum, including its various classifications—and rapid reproduction.

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