.Company to charge Prime customers $99 a year for annual access to One Medical, its newly acquired primary-care service.
Amazon.com AMZN -0.61%decrease; red down pointing triangle is turning to Prime members to bolster its healthcare business, an industry where the company has sought to expand for years.
The tech giant on Wednesday revealed plans to offer its millions of Amazon Prime subscribers a low-cost annual membership to One Medical, the primary-care business Amazon purchased for $3.9 billion earlier this year. Amazon says Prime subscribers can now become One Medical members for $9 a month, or $99 a year. The typical cost to become a One Medical member is $199 annually.
“What we’re doing is applying our skill sets, our fundamentals, in a different industry,” said Neil Lindsay, the company’s senior vice president of health services. He added that the company is trying to create different paths for customers to reach primary care.
The move is the company’s latest to grow in the healthcare industry, including in primary care, pharmacy and even medical-drone deliveries after unsuccessful attempts in recent years to crack the market. Amazon executives including Chief Executive Andy Jassy have said healthcare is one of several new business areas that could become a pillar of the company.
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