Apple's AirPower is officially dead.

Apple's new streaming service is finally no longer simply rumored or expected. The name: Apple TV+.

The iPhone maker has embarked on a brand new era, revealing a string of new products including some big surprises this morning.

Apple is also aiming to be more transparent about the fees and high interest rates associated with other cards.

Apple Arcade will allow players to stream over 100 new and exclusive games on their Apple device for a subscription fee.

"We believe Apple News+ is going to be great for customers and great for publishers," C.E.O Tim Cook said on Monday.

In one respect the introduction of these tech players can represent a blessing.

Apple has released new products ahead of an event next week, including giving some long awaited love to an old favourite.

A lot of people have trouble remembering names but Donald Trump seems to take it to a new level, managing to mangle Apple CEO Tim Cook's name right to his face in what is just the latest such blunder for the US president.

Apple has revoked Google’s ability to offer its employees internal-only iPhone apps, likely causing significant disruption to the search giant.

Grant Thompson was trying to get some friends together to play video games one Saturday when he discovered an alarming glitch in Apple's popular FaceTime application.

Apple disables Group FaceTime after bug allows iPhone users to listen in before call starts originally appeared on abcnews.go.com

Incidentally, the iPhone 11 rumors have been coming in at a steady clip all week.

Apple's shares ended Thursday down nearly 10% after chief executive Tim Cook blamed a slowdown in China sales for falling revenues.

Apple shares have plummeted after CEO Tim Cook revealed that the iPhone maker expects a drop of up to $9bn in revenue compared to its November report. More affordable battery replacements are to blame, among others.

Apple has given a straight-to-series order to a limited series starring Jennifer Garner and executive produced by JJ Abrams, Variety has learned.

Beyond a lot of new faces, the new campus will include more than 50 acres of open space and — as is standard with Apple’s operations these days — it will run entirely on renewable energy.

At the close of trading today, Apple shares were trading at $172.29.

Though not a widespread problem by any means, some iPhone X users over the past few months have experienced issues with non-responsive and temperamental displays. 

Apple is expected to announce new iPads and MacBooks when it hosts a live event in New York today.