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    Formula 1's owners sign sponsorship rights deal for in-play betting

    Source: BBC News:
    September 18, 2018 at 19:14
    Former ESPN executive Sean Bratches runs the commercial operations of Formula 1
    Former ESPN executive Sean Bratches runs the commercial operations of Formula 1
    Formula 1's owners have signed a deal to sell sponsorship rights to betting companies.

    The deal with Interregional Sports Group, reportedly worth more than $100m (£76m), will allow F1 to develop in-play betting markets during grands prix.

    F1 will also work with Sportradar to monitor betting-related fraud.

    Managing director Sean Bratches said the deal would give fans "new ways to engage with the sport".

    Liberty Media completed an $8bn (£6.4bn) takeover of F1 from Bernie Ecclestone in January 2017.

    As part of the deal, betting brands will be shown on physical and virtual trackside signage, as well as branded on-screen graphics.

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    Formula 1

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