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9 year oldTruth in Advertising issued a letter last week claiming the reality stars did not disclose in more than 100 social media posts that they were hawking products for pay. The non-profit organisation called on the reality TV family to correct their posts using hashtags that make it clear that the posts are being paid for.
And it seems the family has listened ... but not completely.
Kim Kardashian, for example, corrected an Instagram post promoting a hair vitamin that originally had the caption, “Excited to be partnering with @sugarbearhair to share their amazing vitamins with you!” Kardashian has added the hashtag #ad.
“Advertising of this sort deceives consumers and harms legitimate business that are following the law,” she stated.
The site investigated the sisters and found that Kim, Kourtney, Khloe, Kendall and Kylie Jenner were endorsing products like Puma, Fit Tea, Sugar Bear Hair vitamins, along with a slew of other companies without disclosing they were getting paid for promotion.
The FTC makes it illegal for celebrities and journalists to not disclose when they are being monetarily compensated for product promotion.
This story was originally published on Fox News and is republished here with permission.
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