Is a Disney Theme Park Vacation Still Worth the Price?

Earlier this year, Jake Williams, a filmmaker and content creator in Toronto, made his long-awaited return to one of his favorite places on earth: Walt Disney World in Orlando, Fla. After traveling to Disney World and Disneyland multiple times a year since childhood and becoming an annual pass holder as an adult, Mr. Williams hadn’t been to a Disney park since 2019.

“As someone who went all the time, it’s crazy to me that I hadn’t gone to a Disney park in that long,” he said in a phone interview. “It’s a special place.”

Before his trip, Mr. Williams heard about some changes at Disney World, but he didn’t anticipate how different things would be, starting at the airport. Since his last visit, the company had gotten rid of the Magical Express, a free bus that for more than 15 years shuttled people from Orlando International Airport to their Disney resorts. Guests must now take a shuttle that costs between $23 and $30 per adult each way, depending on the time of year, use a ride share service or rent a car.

To Disney-goers, the end of the Magical Express speaks to a larger issue: The cost of being at the happiest place on earth is going up while the perks are going away. As the company has raised the price of tickets and hotel rooms, and added costly, difficult-to-navigate tools to book rides as replacements for previously free products, even its most loyal fans are asking themselves if it’s still worth it.

Mr. Williams said that a day in the Orlando parks and a one-night stay at Disney’s Port Orleans Riverside Resort cost a “jaw-dropping” $886.34 for two adults. He decided to calculate how much the same trip cost in 2017 — a year when he visited the park several times. The cost: $567.90. Even accounting for inflation, he was stunned.

“It’s hard to justify going to Orlando rather than, like, Iceland,” he said. “When you have a budget like this, you can go a lot of places and see and do a lot of things. You could even do a Disney cruise for less than that.”

Epcot’s Italy, or Italy?

He’s not alone. Len Testa, president of Touring Plans, a site that helps travelers organize Disney trips, and a co-author of “The Unofficial Guides to Walt Disney World and Disneyland,” said that he increasingly hears from Disney lovers who are now planning other types of vacations.

“At some point a Disney vacation starts competing with ‘Let’s go see Europe’ and I think that’s what a lot of people are doing,” Mr. Testa said. “I’ve had a number of people in the last few years say, ‘We priced it out and we could take our children to eat pizza in the Italy pavilion in Epcot or for the same money we could actually go to Italy for two weeks. We’re going to go to Italy for two weeks.’”

For Mr. Testa, collecting data about Disney is a passion. In the late ’90s, as a graduate student in computer science he decided he wanted to build a computer program that could help people navigate Disney World as efficiently as possible. That research continued through his Ph.D and the program he created turned into Touring Plans. His team of developers and data scientists model what’s going on at Walt Disney World on a minute-by-minute basis every day. The data they’ve collected in recent years shows that the cost of a Disney World trip, on average, has gone up almost 25 percent since 2019. Seventy percent of that increase is for services that used to be free.

The prices of parking and entry tickets have consistently risen in recent years. In 2022 ticket prices went up two times. In 2023 annual passes saw a $30 to $50 increase, depending on the tier, while multiday tickets also went up. A one-day ticket to either of Disney’s U.S. parks now costs $109 for anyone over the age of 10.

One analysis concluded that between 2014 and 2025, the base price for tickets has gone up 32 percent and increased by 90 percent for the highest-priced tickets. In 2025 the base price for an adult one-day ticket will be $119 and the higher tickets will be $199. Hotel prices have also risen. The cheapest hotels at Disney World now cost an average of $187 per night, according to Disney Magic Guides, a resource for planning trips to the parks.

In an earnings call this week, Disney’s leaders acknowledged that they’ve seen a slowdown at the parks and that, because of the economy, lower-income visitors are financially stressed, while higher-income guests are traveling internationally. And Disney is not alone: Tickets for Universal Studios in Florida and in California often cost as much as Disney tickets. In July, Comcast said Universal’s revenue fell by 11 percent in the prior quarter, with visitors turning to cruises and international travel.

In an email, a spokeswoman for Disney said the company is always trying to offer guests an array of tickets and experiences. To the company, and its most loyal fans, she said, the value of the experiences is worth the price.

“We are purposeful about creating more ticket and hotel price points than ever before to provide guests a variety of opportunities to visit our parks,” she said, adding that “a visit to a Disney theme park is a 10- to 16-hour experience with attractions, entertainment and more.”