Instagram responds to backlash over its changes after Kim Kardashian, Kylie Jenner joined the list of vocal haters

The head of Instagram on Tuesday said the platform’s latest update is just a “test,” following a slew of complaints from users, including Kylie Jenner and Kim Kardashian, who have taken issue with a recent redesign.

“If you’re seeing a new, full-screen version of a feed or you’re hearing about it, know that this is a test,” Adam Mosseri said in a video addressing the concerns over the platform’s changes. “It’s a test to a few percentage of people out there, and the idea is that a more full-screen experience, not only for video but for photos, might be a bit more fun and engaging experience. But I also want to be clear, it’s not yet good.” 

He posted the video one day after Jenner and Kardashian re-shared a post circulating on the platform that read, "Make Instagram Instagram again."

“Stop trying to be TikTok,” the post, originally shared by photographer @illumitati, read. “I just want to see cute pictures of my friends. Sincerely, everyone.” It’s amassed more than 1.7 million likes as of Tuesday.

The sentiment is shared by a growing chorus of content creators, who take issue with the increased size of photos and videos, which have the intended effect of making Instagram a “full-screen” experience, like TikTok. Some have even threatened to leave the app over the change. 

Mosseri said the platform will always support pictures, but acknowledged it is now leaning into showing users more video, including its TikTok-style videos called Reels. 

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