iPhone maker is the latest digital platform to do so as services become increasingly important to its bottom line
Apple says it is raising prices for its TV+, Music and services-bundle subscriptions for the first time since their respective launches, becoming the latest consumer tech group to increase fees for customers.
The iPhone maker increased the price of Apple Music by $1 to $10.99 a month, citing “an increase in licensing costs”, and said that artists and songwriters would make more money as a result. Family plan prices went up $2 to $16.99 a month.
Apple also raised the price of its Netflix rival, TV+, by $1 to $5.99 a month, while the cost for an Apple One subscription — an all-access pass to its music, TV, arcade, cloud, news and fitness offerings — rose $2 for individuals, to $14.95 a month, and $3 for a family pass, to $22.95 a month.