Trump’s TikTok account is getting bombarded with negative replies

The White House struck a victorious tone last month when it launched a TikTok account seven months into President Donald Trump’s second term, posting a cinematic highlight reel showing Trump shaking hands and walking red carpets with the caption, “America we are BACK!”

But behind the scenes, according to interviews with eight people familiar with the matter, the @whitehouse account’s launch kindled months of internal uncertainty over strategy, resources and tone, with Trump administration officials at odds over who should lead the effort and how aggressive the videos should be. The people spoke on the condition of anonymity to discuss private deliberations.

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