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8 year oldIt’s been ten years since the world went crazy for OK Go!’s treadmill dance
July 30, 2016 at 23:52
IT’s been ten years since OK Go burst onto the scene with an insanely simple yet brilliant music video of the band dancing on treadmills to their catchy hit ‘Here It Goes Again’.
It had it’s YouTube debut on July 31, 2006 and within five years, had racked up over 50 million views. OK Go even performed the routine live at the 2006 MTV Video Music Awards.
In honour of it’s anniversary, here’s a roundup of some of the best music videos of all time.
OK Go! 'Here It Goes Again'
BLACK OR WHITE — MICHAEL JACKSON
The clip for this Michael Jackson’s chart-topper was groundbreaking when it was released in 1991, thanks to it’s use of ‘modern’ computer-generated imagery (CGI) — the part where the faces morph together at the end. It had an audience of 500 million viewers, the most ever for a music video.
Michael Jackson 'Black Or White'
SCREAM — JANET & MICHAEL JACKSON
Michael needs another nod on this list, because Scream remains one of the most expensive music videos ever made (a whopping $7 million) and was one of his most critically acclaimed pieces. He and sister Janet debuted their video to approximately 64 million viewers in 1995, and collected eleven MTV Video Music Award Nominations. It was a significant song for Michael — it was a retaliation directed at the tabloid media for their coverage of the child sexual abuse allegations made against him in the early ‘90s.
Michael & Janet Jackson 'Scream'
LIKE A PRAYER — MADONNA
Madonna copped a lot of backlash for this controversial clip in 1989. The Vatican actually condemned the Queen of Pop for it’s portrayal of the Catholic Church, with symbols such as stigmata, cross burning, and a dream about kissing a black saint. But this was intended to be provocative — Madonna wanted to address racism and bigotry.
Madonna 'Like A Prayer'
SAY YOU’LL BE THERE — SPICE GIRLS
It’s no wonder the clip for the Spice Girls’ second single from their debut album is one of the greats: it was inspired by the films Pulp Fiction and Faster, Pussycat! Kill! Kill! and features the girls as a band of female techno-warriors who use martial arts and ninja moves. What’s not to love? The video won for Best Pop Video at the 1996 Smash Hits! Awards, for Best Video at the 1997 BRIT Awards, and was nominated for the Viewer’s Choice at the 1997 MTV Video Music Awards.
Spice Girls 'Say You'll Be There'
ALL THE SMALL THINGS — BLINK 182
This video clip went gangbusters when it was released by Blink 182 in 1999. It perfectly parodied the big boy bands of the day like Backstreet Boys, 98 Degrees and ‘N Sync, and was a major success on MTV’s Total Request Live, only retiring after 65 days on the countdown. Fun fact: Mark Hoppus met his future wife Skye Everly during rehearsals for the video.
Blink 182 'All The Small Things'
TOXIC — BRITNEY SPEARS
Who could forget Britney stripping down to that jewelled nude body suit in 2004? With a portfolio of 26 music videos to date, the $1 million price tag on Toxic makes this her most expensive ever. Plus, her revenge story of a spy agent getting revenge on an ex-lover was perfectly timed to be released off the back of Justin Timberlake’s burn track Cry Me A River, after their high-profile breakup. And it could easily be pointed to as inspiration for Taylor Swift’s Bad Blood video — created more than a decade later.
Britney Spears 'Toxic'
HEY YA! — OUTKAST
OutKast called upon music legends The Beatles for inspiration; this video is based on the band’s landmark appearance on a US variety show in 1964. It topped the charts and won four awards at the MTV VMAs in 2004, including the coveted ‘Video Of The Year’ award..
(Special mention to Andre 3000 for casting himself as all eight members of the fictional band in the clip, The Love Below.)
OutKast 'Hey Ya!'
PRAISE YOU — FATBOY SLIM
There’s been a lot of talk about expensive productions in this list, so here’s the other end of the scale: Fatboy Slim created this cult favourite music video for just $1000 in 1999. It was directed by Oscar winner Spike Jonze, and was shot guerilla-style (i.e. on location at a property with no approval) in front of a crowd of puzzled onlookers in California. It went on to win three major awards at the 1999 MTV VMAs, and was voted number one of the 100 best videos of all time, in a poll to mark the 20th anniversary of MTV.
Just goes to show — it’s not always about the budget.
Fatboy Slim 'Praise You'
In honour of it’s anniversary, here’s a roundup of some of the best music videos of all time.
OK Go! 'Here It Goes Again'
BLACK OR WHITE — MICHAEL JACKSON
The clip for this Michael Jackson’s chart-topper was groundbreaking when it was released in 1991, thanks to it’s use of ‘modern’ computer-generated imagery (CGI) — the part where the faces morph together at the end. It had an audience of 500 million viewers, the most ever for a music video.
Michael Jackson 'Black Or White'
SCREAM — JANET & MICHAEL JACKSON
Michael needs another nod on this list, because Scream remains one of the most expensive music videos ever made (a whopping $7 million) and was one of his most critically acclaimed pieces. He and sister Janet debuted their video to approximately 64 million viewers in 1995, and collected eleven MTV Video Music Award Nominations. It was a significant song for Michael — it was a retaliation directed at the tabloid media for their coverage of the child sexual abuse allegations made against him in the early ‘90s.
Michael & Janet Jackson 'Scream'
LIKE A PRAYER — MADONNA
Madonna copped a lot of backlash for this controversial clip in 1989. The Vatican actually condemned the Queen of Pop for it’s portrayal of the Catholic Church, with symbols such as stigmata, cross burning, and a dream about kissing a black saint. But this was intended to be provocative — Madonna wanted to address racism and bigotry.
Madonna 'Like A Prayer'
SAY YOU’LL BE THERE — SPICE GIRLS
It’s no wonder the clip for the Spice Girls’ second single from their debut album is one of the greats: it was inspired by the films Pulp Fiction and Faster, Pussycat! Kill! Kill! and features the girls as a band of female techno-warriors who use martial arts and ninja moves. What’s not to love? The video won for Best Pop Video at the 1996 Smash Hits! Awards, for Best Video at the 1997 BRIT Awards, and was nominated for the Viewer’s Choice at the 1997 MTV Video Music Awards.
Spice Girls 'Say You'll Be There'
ALL THE SMALL THINGS — BLINK 182
This video clip went gangbusters when it was released by Blink 182 in 1999. It perfectly parodied the big boy bands of the day like Backstreet Boys, 98 Degrees and ‘N Sync, and was a major success on MTV’s Total Request Live, only retiring after 65 days on the countdown. Fun fact: Mark Hoppus met his future wife Skye Everly during rehearsals for the video.
Blink 182 'All The Small Things'
TOXIC — BRITNEY SPEARS
Who could forget Britney stripping down to that jewelled nude body suit in 2004? With a portfolio of 26 music videos to date, the $1 million price tag on Toxic makes this her most expensive ever. Plus, her revenge story of a spy agent getting revenge on an ex-lover was perfectly timed to be released off the back of Justin Timberlake’s burn track Cry Me A River, after their high-profile breakup. And it could easily be pointed to as inspiration for Taylor Swift’s Bad Blood video — created more than a decade later.
Britney Spears 'Toxic'
HEY YA! — OUTKAST
OutKast called upon music legends The Beatles for inspiration; this video is based on the band’s landmark appearance on a US variety show in 1964. It topped the charts and won four awards at the MTV VMAs in 2004, including the coveted ‘Video Of The Year’ award..
(Special mention to Andre 3000 for casting himself as all eight members of the fictional band in the clip, The Love Below.)
OutKast 'Hey Ya!'
PRAISE YOU — FATBOY SLIM
There’s been a lot of talk about expensive productions in this list, so here’s the other end of the scale: Fatboy Slim created this cult favourite music video for just $1000 in 1999. It was directed by Oscar winner Spike Jonze, and was shot guerilla-style (i.e. on location at a property with no approval) in front of a crowd of puzzled onlookers in California. It went on to win three major awards at the 1999 MTV VMAs, and was voted number one of the 100 best videos of all time, in a poll to mark the 20th anniversary of MTV.
Just goes to show — it’s not always about the budget.
Fatboy Slim 'Praise You'
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