It is the highlight of the South African social calendar.
Every year, the Durban July horse race attracts thousands to the eastern city's Greyville Racecourse - although the horses are somewhat overshadowed by the extravagant outfits.
A favourite with celebrities and politicians alike, the challenge this year was to create a timeless fashion piece, and use the elements of a watch face to inspire outfits, to fit in with the theme "It Is Time".
You can judge how well they did in the pictures below:
AFP
Nozipho Zuma donned an outfit inspired by Lindo Mathebula, who told IOL it was "time to go back to our African roots"
AFP
Other race-goers were pictured getting caught up in the excitement of the day
AFP
Mmamello Motloung (right) and Zolani Mguzulwa told one reporter they believed it a time "for funky people"
AFP
South African fashion designer Mado Smaili took the brief more literally
AFP
Some outfits may have been more understated, but no less elegant
AFP
Win Wheeler (right) also incorporated the theme into her hat - which was designed by her husband, Mike (left)
AFP
Mandla Mvubu, meanwhile, appears to have been inspired by royalty with his outfit
AFP
Of course, there was also the racing. Jockey Anton Marcus, who won the Durban July on his horse Do it Again, bagging himself the $315,000 (£237,000) prize
<p>The deployment of Kim Jong-un’s troops has added fuel to the growing fire in recent weeks. Now there are claims Vladimir Putin has put them to use.</p>