It is the highlight of the South African social calendar.
Every year, the Durban July horse race attracts thousands to the eastern city's Greyville Racecourse - although the horses are somewhat overshadowed by the extravagant outfits.
A favourite with celebrities and politicians alike, the challenge this year was to create a timeless fashion piece, and use the elements of a watch face to inspire outfits, to fit in with the theme "It Is Time".
You can judge how well they did in the pictures below:
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Nozipho Zuma donned an outfit inspired by Lindo Mathebula, who told IOL it was "time to go back to our African roots"
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Other race-goers were pictured getting caught up in the excitement of the day
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Mmamello Motloung (right) and Zolani Mguzulwa told one reporter they believed it a time "for funky people"
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South African fashion designer Mado Smaili took the brief more literally
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Some outfits may have been more understated, but no less elegant
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Win Wheeler (right) also incorporated the theme into her hat - which was designed by her husband, Mike (left)
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Mandla Mvubu, meanwhile, appears to have been inspired by royalty with his outfit
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Of course, there was also the racing. Jockey Anton Marcus, who won the Durban July on his horse Do it Again, bagging himself the $315,000 (£237,000) prize