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San Francisco’s Brand Is in Trouble. Can a New Ad Campaign Fix It?

The city’s standing has plunged since the pandemic. Some wealthy business leaders have a $4 million plan to rehab its image.

Latest Posts for members

An N.B.A. Power Broker, Growing Up and Finding Peace

In a new memoir, Rich Paul, known to many for his long association with LeBron James, details his difficult upbringing and the valuable lessons it taught him.

How Much Coffee Is Too Much Coffee?

Coffee is linked with lots of health benefits, but most of the risks come from the caffeine.

The 25 Best Restaurants in Los Angeles Right Now

Our current favorites in one of the greatest food cities in the world.

Egypt Is Exhuming the Dead and Evicting the Living

By Hussein Omar
Mr. Omar is a writer and historian.

GPS Watch? No Thanks. Top Runners Are Ditching the Data.

An increasing number of elite distance runners think they are better off without activity tracking watches.

 

West Fails to Peel Russia’s Friends Away to Ukraine’s Side

Many emerging economies remain reluctant to take sides in the war

How Elon Musk’s Impulses Transformed Twitter

Favors for friends Kanye West and Marc Andreessen and gut decision-making followed his takeover of the platform now called X.

How one laughing VHS technician saved 95-year-old Michael Roemer’s career

As the director nears his 11th decade, two of his films, Nothing But a Man and The Plot Against Harry are being restored; both are marvels of independent cinema

The Godfather in the Kremlin

The very public death of Putin henchman Yevgeny Prigozhin highlights the evolution of Russia into a mafia state held together by violence and incapable of global leadership.

The Silicon Valley Elite Who Want to Build a City From Scratch

A mysterious company has spent $800 million in an effort to buy thousands of acres of San Francisco Bay Area land. The people behind the deals are said to be a who’s who of the tech industry.

Beyonce’s Renaissance tour becomes highest grossing ever for a black artist

Star now occupies bulk of top 10 tours all time list for Black singers

I'm a brand expert, here's why Google, Facebook and Twitter have blue logos

A neuromarketing expert explains why Google, Facebook and Twitter all use the same colour branding. Have you noticed it before?     

Make Swimming Your Summer Workout

With just 30 minutes and a few useful tricks, a trip to the pool can become serious exercise.

36 Hours in Paris

A different side of the French capital reveals smaller museums, under-the-radar spots in Montmartre and a diverse performance scene.<

Billionaires’ Row Was Built for the World’s Wealthiest. Has It Lived Up to Its Name?

The super tall, super pricey towers on the south side of New York’s Central Park have had varied success amid the city’s changing luxury market

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