TikTok, a pioneer in short, vertical videos, now wants horizontal ones

user avatar Author: Editors Desk Source: The Washington Post
January 31, 2024 at 12:27
Johan Ordonez/AFP/Getty Images
Johan Ordonez/AFP/Getty Images

The app is offering incentives for creators who post long-form landscape videos, but many remain skeptical

TikTok is offering incentives to content creators to post long, horizontal videos.

The platform began sending alerts to a select group of creators in recent weeks, telling them that posts over a minute long in landscape — horizontal — mode would receive increased views. Qualified videos will receive boosted views within 72 hours of posting.

The message sent to creators detailed that the video’s width must be larger than its height. To be eligible, videos must be original content, cannot be ads or from governments or political accounts, and must follow community guidelines.

The push toward long-form horizontal content on TikTok has been underway for a while. The platform has steadily increased the length of videos from 60 seconds to 3 minutes, to 10 minutes, and now 30 minutes in select markets. Now, in a bid to compete with YouTube and streaming services like Netflix, TikTok is hoping to get users to rotate their phones and consume content in a more traditional form.

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