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How Bob Iger Unified Disney’s New Magic Kingdom

The ex-chief executive of Walt Disney Co. cast himself in the role of a brand manager as he amassed a stable of beloved characters ranging from Princess Leia to Bart Simpson

ANAHEIM, Calif.—Walking the grounds of the new Star Wars: Galaxy’s Edge attraction at Disneyland last summer, Robert Iger summed up his role at Walt Disney Co. 

“I’m a brand manager,” Mr. Iger said. 

It was a self-effacing way for the chief executive of the world’s largest media company to describe himself. Mr. Iger said it as he walked through...


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Source: WSJ:

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