Vidostream | News, sport and opinion from the Vidostream's US Edition

https://vidostream.com

Meta’s Facebook Escalates TikTok Rivalry, Launches Reels Globally

Social-media giant, facing a number of business challenges, also introduces many new features for advertisers
Photo illustration: Laura Kammermann/The Wall Street Journal

Photo illustration: Laura Kammermann/The Wall Street Journal

Meta Platforms Inc. ramped up its counterattack against TikTok by launching its short-video product Reels for all global Facebook users on Tuesday and introducing many new features for advertisers.

In one of a number of business challenges facing the social-media giant, Meta is in the midst of an intensifying battle with TikTok, which was the most-downloaded app of 2021 and overtook Instagram in popularity among coveted young users.


TO READ THE FULL STORY
 

Author: Editors Desk

Source: WSJ:

We are using cookies to give you the best experience on our website. By continuing to browse, you are agreeing to our Cookie Policy.
You did not use the site, Click here to remain logged. Timeout: 60 second