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With FIFA World Cup one year away, fans and politicians still aren’t sure what to expect

Soccer fans watch a friendly match between Manchester United and Arsenal at SoFi Stadium in July 2024. SoFi Stadium is scheduled to host eight matches during the 2026 FIFA World Cup.(Ronald Martinez / Getty Images)

Soccer fans watch a friendly match between Manchester United and Arsenal at SoFi Stadium in July 2024. SoFi Stadium is scheduled to host eight matches during the 2026 FIFA World Cup.(Ronald Martinez / Getty Images)

Think of the World Cup as a big dinner party. Only instead of asking over family, neighbors and some folks from the office, the whole planet has been invited.

Many of those people will be coming to Southern California, and with Wednesday marking the one-year countdown to the tournament’s kickoff, Larry Freedman, co-chair of the Los Angeles World Cup host committee, acknowledges there’s still a lot of tidying up that has to be done before the guests arrive.

“As with any event of this magnitude, there are a tremendous number of moving pieces,” he said. “Nobody is ready, 100%, a year out. When we signed up for this, we knew we would be working to the end to get ready.”

The 2026 World Cup will be the largest and most complex sporting event in history, with 48 national teams playing 104 games in 16 cities spread across the U.S., Mexico and Canada over 39 days. Eight games will be played at SoFi Stadium in Inglewood.

A view of SoFi Stadium in Inglewood during a soccer match.

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With more than 6 million fans expected to attend matches and another 6 billion engaging globally, FIFA, the World Cup’s organizer, says the economic impact to the three countries could top $40 billion. But the number of obstacles host cities will have to negotiate are almost as large and complex as the tournament itself.

“Transportation, communications, ticketing, security, the fan fest,” Freedman said. “You name it.”

Hovering over it all like a black cloud are uncertainties over visas, which about half the fans coming to the U.S. for the tournament will need in order to enter the country.

Last week, the Trump administration reneged on a pledge to host an open World Cup by issuing a travel ban on people from 12 countries, including Iran, which has already qualified for the World Cup. Citizens of seven other countries face severe restrictions in obtaining visas.

Before that, the State Department, which is charge of visa issuance, announced plans to close 10 embassies and 17 consulates and reduce its work force by 3,400 at a time when the average wait for a visa application appointment in some countries is more than a year.

And Southern California, which will host the U.S. national team’s first game, has experienced days of civil unrest sparked by widespread immigration raids. After protesters shut down freeways, burned cars and vandalized businesses, the national guard was deployed.

The turmoil could threaten the success of an event that Kathryn Schloessman, president and chief executive of the L.A. Sports & Entertainment Commission, considers both a unique opportunity and a major responsibility.

“The thing that keeps me awake at night is how quickly this has been,” she said. “We started in 2017 on this bid and it just always seemed like it was a long way away. Then, all of sudden, poof, we’re at one year out.”

“I want to make a positive impact on people and their memories,” she continued. “That, to me, is the biggest responsibility here because we’re not going to have this event here again in my lifetime. So this is the one opportunity of the world’s biggest event to really do some good in L.A.”

This is already the second World Cup played in the U.S. in Schloessman’s lifetime. The first, in 1994, was the most successful in history, setting records for average and overall attendance and returning a record $50-million profit to its organizing committee, headed by Alan Rothenberg.

A year out from that tournament, Rothenberg had far different concerns. The U.S. didn’t have a first-division soccer league then and its national team had played in just one World Cup since 1950. As a result, soccer was so foreign to most Americans, many of the nine stadiums selected to host games didn’t have fields wide enough to meet FIFA standards.

“We had a keen sense of confidence and yet, at the same time, total apprehension. Because nobody had ever done it before,” Rothenberg said.

“We were reasonably confident about how ticket sales were going to go. A lot was riding on the success of the [U.S.] team. If the team was an embarrassment it would be a real downcast over the entire operation.”

Instead, the U.S. drew Switzerland, beat Colombia and advanced to the knockout round, where it played eventual champion Brazil even for 70 minutes.

That World Cup also introduced a number of features that have since become common, such as fan fests and group-play victories counting for three points instead of two. It was also the first World Cup in which a temporary grass carpet was laid over an artificial-turf field; next summer eight of the 16 stadiums will do that.

Rothenberg even planned a halftime show for the final at the Rose Bowl, signing Whitney Houston to perform. FIFA nixed the idea then but has revived it for 2026.

“Everything we did was like a first, other than the actual playing of the matches,” Rothenberg said.

“I think it really took ‘94 to let the rest of the soccer world accept the fact that ‘OK, the U.S. can be part of our club.’ We were doing some unusual things. We were using celebrities and doing all kinds of entertainment events to build public interest. We had our legacy tour where we were going to city after city, basically traveling the country to get people interested.”

 

Fans pack the Rose Bowl during a World Cup match between Brazil and Italy on July 17, 1994.
Fans pack the Rose Bowl during a World Cup match between Brazil and Italy on July 17, 1994. (Lois Bernstein / Associated Press)

And Rothenberg could do that because, as president of U.S. Soccer and chairman of the World Cup organizing committee, he was in charge of the entire tournament. That has changed. FIFA now runs the show, overseeing each of the 16 World Cup cities, who are acting independently of one another.

The financial agreements between FIFA and the World Cup hosts have also changed, which is why it’s highly unlikely any future tournament will be as profitable for the host country as Rothenberg’s was for the U.S. In 1994, FIFA shared some of its earnings with local organizers, who were also allowed to cut their own sponsorship deals. That led to a $50 million surplus that funded the U.S. Soccer Foundation.

This time around FIFA is taking virtually all tournament-related revenue from ticket sales, sponsorships and broadcasting, even at the local level, while leaving host cities on the hook for public services, security and stadium operations. The relationship is so one-sided that Chicago, where the World Cup opened in 1994, backed out of the 2026 tournament citing the costs to the public.

Los Angeles threatened to pass on the tournament as well until a privately funded host committee made up of nearly a dozen local sports and civic organizations agreed to cover much of the risks to taxpayers.

In return, a report by Micronomics Economic Research and Consulting estimates Southern California will receive $594 million in economic impact from the tournament, including $343 million in direct spending on hotels, meals, transportation and other services from the estimated 180,000 out-of-town World Cup visitors.

But that’s assuming those visitors show up. According to the State Department website, wait times for a non-immigrant B1/B2 visa — the one World Cup visitors who do not qualify for a visa waiver will need to enter the U.S. — topped a year in Colombia, Honduras and several cities in Mexico.

And things may be getting worse.

“Based on our experience, the approval rate for B1/B2 tourist and/or temporary business visas in Colombia has changed,” said Pamela Monroy, a paralegal who helps prospective U.S. visitors through the immigration process. “There has been a considerable increase in the denial rate for this visa category. We believe this is a result of the ongoing policies and changes in immigration matters being implemented by the Donald Trump administration.”

Those kinds of stories worry Rep. Sydney Kamlager-Dove (D-Los Angeles), whose district borders SoFi Stadium. Last month Kamlager-Dove sent a letter, signed by a bipartisan group of more than 50 congressional representatives, to Secretary of State Marco Rubio asking him to “ensure expeditious and secure visa processing” for the World Cup.

In testimony before the House Foreign Affairs Committee, of which Kamlager-Dove is a member, Rubio promised he would. But the congresswoman has yet to see proof.

“Show me what that looks like,” she said Monday. “We’re not going to wait too long. We’re all unified, Republicans and Democrats. We want these games to be successful, want them to get their act together and are willing to work with one another to push the State Department to follow through on their commitment.”

The White House, meanwhile, has sent mixed messages. Last month, President Trump opened the first meeting of a task force on the World Cup by saying that “everyone who wants to come here to enjoy, to have fun and to celebrate the game will be able to do that.”

A month later he signed the travel ban, effectively limiting the definition of “everyone.”

 

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President Trump signs a soccer ball as Qatar's Emir Sheikh Tamim bin Hamad Al Thani.
President Trump signs a soccer ball as Qatar’s Emir Sheikh Tamim bin Hamad Al Thani, right, and FIFA President Gianni Infantino look on at Lusail Palace in Doha, Qatar, on May 14. (Alex Brandon / Associated Press)

At that same White House meeting in May, Vice President JD Vance, the co-chair of the task force, warned World Cup visitors that they would have to leave immediately after the tournament. “Otherwise,” he said “they will have to talk to Secretary Noem,” referring to Homeland Security secretary Kristi Noem, whose agency has detained and interrogated people with approved immigration documents at U.S. points of entry.

The last two World Cup hosts — Russia in 2018 and Qatar in 2022 — allowed visitors to enter their countries with a game ticket essentially doubling as their visa. Both governments also performed background checks on all visitors coming to the tournament.

Trump’s travel ban, which took effect Monday, bars travel to the U.S. for people in 12 countries and severely limits access to people from seven others. In addition to Iran, which has already assured itself a place in the 2026 tournament, those 19 countries include Sudan, Haiti, Cuba and Venezuela, whose teams still have a chance to earn World Cup bids via regional qualifying tournaments.

An exception to the travel ban will allow athletes, coaches and support staff into the U.S. but not fans, directly contradicting FIFA president Gianni Infantino, who told delegates at last month’s FIFA Congress that “the world is welcome in America ... but definitely also all the fans.”

Infantino has built a relationship with Trump, attending the president’s inauguration in January. If the administration’s seemingly contradictory actions caught the FIFA leader by surprise, it also might have convinced some foreign soccer fans to not attend games in the U.S.

Marcel Ott, a 30-year-old software consultant from Leipzig, Germany, has long been saving for a trip to the World Cup but reports of German tourists being detained, some for weeks, at U.S. airports has led him to reconsider.

“Now I’m not so sure because of the political developments in the U.S.,” he said in German. “I don’t know if it’s worth the risk of getting stopped and detained at the airport and risk being deporting back to Germany.”

Germany is one of 42 countries whose citizens are eligible for the visa waiver program, which generally allows them to enter the U.S. for visits of up to 90 days without a visa. However, they must obtain Electronic System for Travel Authorization (ESTA) approval prior to travel and can be turned away at any point of entry by Customs and Border Protection officers.

Ott, who has attended two World Cups, said he may fly to Canada and try to enter the U.S. from there.

“If I get sent back at the border crossing to Canada, I won’t have to fly back to Germany right away,” he said. “I’m thinking the guards at the border to Canada might be a little more relaxed. And there are World Cup games in Canada, too, so it wouldn’t be so bad if I get sent back at the Canadian border.

“To be honest, I am still not sure what to do next year.”

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A 21-member FIFA delegation visits SoFi Stadium in 2021.
A 21-member FIFA delegation visits SoFi Stadium in 2021. (Los Angeles World Cup Host Committee)

Marlene, 33, who declined to give her last name, is also uncertain. A city government employee in Berlin, she attended the last two World Cups in Russia and Qatar and planned to travel to the U.S. next summer “but the general events and U.S. politics put me off. I think it would be better for me not to travel to the USA.”

But Volker Heun, who worked as a bank executive in the U.S. and once golfed with Trump, said those fears are misplaced, citing the nearly two million Germans who visited America without issue last year.

“This whole issue is being totally overblown in the German media,” said Heun, who plans to enter a World Cup lottery for tickets to multiple games. “The atmosphere is going to be great.”

In South Korea, Jo Ho-tae, who helps manage the Red Devils, a supporter group that recently followed the country’s national team to a qualifying match in Jordan, said he will rely on government officials to warn of potential problems.

“I haven’t thought too much about Trump’s immigration policy yet,” he said. “But who even knows if our matches will be held in the U.S. and not in Canada or Mexico?”

The White House could always reverse its immigration policy, as it has done repeatedly with tariffs, and prioritize visa requests for World Cup travelers. That’s the solution Freedman, L.A. organizing committee co-chair, is betting on.

“They are looking at this as a showcase event for the country and the host cities. And they understand, it seems, how important it is to welcome the world,” he said. “I am hopeful that it all gets sorted out in a good way.”

Many close observers of World Cup preparations share Freedman’s optimism.

Whether that cautious optimism is justified may soon be known. Tickets for the tournament are expected to go on sale this summer and the draw to determine matchups and venues for the group-play stage of the tournament will be held this winter. Those two events could go a long way toward determining how the World Cup plays out, said Travis Murphy, a former U.S. diplomat who is founder and chief executive of Jetr Global Sports + Entertainment, a Washington-based firm that works to solve visa and immigrant issues for athletes and sports franchises.

“There’s kind of this stopwatch that begins the moment the draw is complete to figure out [training] camps and logistics and visas and travel arrangements,” he said.

“I do think they’ll make it happen. Is that to say there won’t be any issues? Of course not. There was never going to be a scenario where there’s not significant challenges to get all these people into the country.

“There are times when the rhetoric seems to run contrary to what’s happening on the ground. But it does, at least for the moment, seem like they’re implementing changes that are ultimately going to be helpful.”

Baxter reported from Los Angeles, special correspondent Kirschbaum from Berlin and staff writer Max Kim from Seoul.

Author: Kevin Baxter and Erik Kirschbaum

Source: Los Angeles Times

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