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No One Is Better at Being Looked at Than Kim Kardashian

Screenshot 2025 05 20 101502

Screenshot 2025 05 20 101502

Kim Kardashian always knows what people want to see. In the early 2010s, what people wanted was Kim, and Kim obliged. She was everywhere: on her show, Keeping Up With the Kardashians; on other people’s shows; on magazine covers; and, mostly, on the internet. There, she built an apparatus of self-surveillance out of newly available technology and newly acquired cultural hunger for unfiltered celebrity. Other stars were on social media, sure, but no one used it quite like Kim, endlessly and seemingly without shame. The effect was a magic trick: Kardashian had tens of millions of followers, and each felt like they were getting a special peek into a charmed world. Her feeds from Paris Fashion Week 2016 are a representative sample—a pacifying stream of cream and white, diamonds and lace, outsize wealth made as banal as breakfast. Here is Kim getting ready. Here are Kim’s outfits. Here is Kim’s engagement ring, a gift from her then-husband, then known as Kanye West, its stone as clear as glass and as big as a grape.

It was all breezily aspirational, and then it really wasn’t. A few hours after posting those Fashion Week photos, Kardashian was getting ready for bed in a Paris apartment when five men wearing balaclavas burst into her room. They duct-taped her mouth, bound her with zip ties, held her at gunpoint, locked her in a bathroom, and went about stealing millions of dollars’ worth of jewelry, including that engagement ring and a watch given to her by her late father. They had abducted the building’s night watchman and forced him to lead them to Kardashian’s room; she begged him to tell her attackers, in French, that she had young children at home. She was hoping that if they knew, they might spare her life.

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Author: Ellen Cushing

Source: The Atlantic

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