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How millennial faces fell out of fashion

Even online influencers are falling foul of changing taste in enhanced features and cosmetic treatments
Research shows that Kylie Jenner, who has made a fortune using her own image to sell her beauty products online, is not appealing to young internet users © Robert Smith/Patrick McMullan/Getty Images

Research shows that Kylie Jenner, who has made a fortune using her own image to sell her beauty products online, is not appealing to young internet users © Robert Smith/Patrick McMullan/Getty Images

Online beauty standards have developed a taste for the gothic. Pillowy faces are being replaced by a gaunt, hollowed out aesthetic. Those not blessed with the requisite bone structure have found the solution in a gruesome cosmetic procedure called buccal fat removal.

The question is what to do when sculpted faces become less popular, as they inevitably will. When cherubic cheeks are back in vogue, what then?

For years, a particular type of cosmetically-enhanced, homogenous beauty has reigned supreme for women in the western world. The big lips, contoured nose, high cheekbones and wide, uplifted eyes make up a look that writer Jia Tolentino dubbed Instagram Face — a reference to the social media platform’s ubiquity and editing tools. Like Instagram, it is now falling out of fashion.

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Author: Editors Desk

Source: Nicki Swift

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