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Box Office: ‘Scream’ Set to Dethrone ‘Spider-Man’ With $36 Million Holiday Weekend Debut

Meanwhile, Columbia Pictures’ “Spider-Man: No Way Home” is still going strong, weeks after its supermassive debut.
Paramount

Paramount

Do you like scary movies? North American audiences still do, even as most other theatrical releases continue to struggle amid a pandemic. “Scream” is the latest horror film to make a sizable impression at the domestic box office, with an opening weekend that should finally dethrone “Spider-Man: No Way Home” after the Marvel entry’s four-week reign in the top slot.

Paramount Pictures and Spyglass Media’s “Scream,” the fifth installment in the horror franchise and the first in over a decade, grossed $13.35 million on Friday from 3,664 locations. The studio projects that the horror film should rake in a solid $36 million over the four-day Martin Luther King Jr. holiday weekend, more than enough to land at No. 1 for the weekend. What’s more, the thrifty “requel” only cost $25 million to produce, a number that the release should easily rocket past before the weekend is out. Not too shabby for a January release unleashed on the moviegoing public amid a colossal spike of COVID-19 and its more transmissible omicron variant. “Scream” is evidence that audiences will still roll out to theaters during the pandemic, especially for franchise appointment cinema targeting a demographic of younger viewers.

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Author: Editors Desk

Source: Variety:

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