Google reportedly in talks to acquire Fitbit

Reuters says the deal is still being negotiated and could still fall apart, but if it came together, it would surely strengthen Google’s  position in the wearables space, an area where it has struggled despite its efforts around smartwatches and Wear OS.

With Wear OS, Google only focused on the smartwatch market, though, and while many of these devices have fitness tracking built-in, either through third-party apps or Google’s own Fit app, there’s still a large market for dedicated (and cheaper) fitness trackers. Fitbit,  meanwhile, has been stepping up its smartwatch features with its Versa line, which does not use Wear OS.

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