• Happening now: Apple’s annual iPhone event has started with the iPhone 18 Pro and Pro Max.
• More to expect: The company is also expected to announce its first foldable phone, marking the biggest change to the iPhone in its nearly 20-year history.
• Apple’s new CEO: This is John Ternus’ first event at chief executive after taking over from Tim Cook earlier this month. He is expected to lay out his vision as the tech giant faces market pressures like the advancing AI race, memory shortages driving up prices, and European regulation.
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