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Apple’s iPhone strategy is about to take on a whole new level.

The smaller MacBook Pro starts at $1,799 and the larger model at $2,399. Both are available starting Thursday on the company’s website and in some Apple retail stores and authorized resellers later this week.

Apple is turning its back on the iPhone X and iPhone SE, according to analysts.

ON PAPER it looks just as good as an iPhone or Samsung Galaxy. But don’t you dare fork out that “discount” $1100.

Tracking your phone's gyroscope, scanning your messages and giving your data to third-party companies.

Apple announced today that it is partnering up with popular actress and talk show host Oprah Winfrey.

THERE is a slew of quiet new features coming to your iPhone and iPad — and some of them are fantastic.

Late is better than never.

Bravo, Apple is finally tackling smartphone addiction. And adding group video chats to FaceTime.

All three a virtual tie, but each had questions they couldn't answer. Tune in to find out where Apple, Google and Amazon fell down. USA TODAY

IT HAS been hinted Apple could be releasing a new iPhone later this year. And it may come with one feature fans have wanted back for some time.

Apple is likely to stop producing iPhone X smartphones, according to Mirabaud analyst Neil Campling. The oversupply of chips and high prices are the reason, he says.

We will never know why Apple pulled out of this launch.

Apple has announced a brand new (PRODUCT)RED iPhone 8 and iPhone 8 Plus, available later this week. The product features a special red back design and a black bezel. For iPhone X, there is no new hardware per se; Apple is releasing a new (PRODUCT)RED leather folio case though.

In the wake of Facebook's data privacy scandal, this is pretty timely.

APPLE has sent out surprise invitations to an event next week and the company is expected to show off some exciting new products.

Apple has already bent over backwards in a bid to keep doing business in China, but it'll have to bend a little further.

Apple has pulled Telegram messenger app from the App Store over “inappropriate content” on the platform, Telegram founder and chief executive Pavel Durov said.

He’s back again